Calling All South African Innovators: The 4th SUSONG Cup Competition BRICS Track is Officially Open

The 4th edition of the SUSONG Cup Competition – BRICS Track is officially open for applications. More than just a competition, this is a high-octane launchpad designed to take bold, homegrown ideas and scale them across the BRICS nations and beyond.

As South Africa continues to strengthen its trade and innovation ties within the BRICS bloc, the SUSONG Cup represents a unique opportunity for local innovators to gain the visibility and resources needed to disrupt global markets.

Focus areas: The frontlines of future trade

The competition is looking for projects that address the most critical challenges of our time. If your business or research operates in these sectors, the SUSONG Cup is for you:

1. New Energy and Green Low-Carbon Technologies: Solutions driving the global energy transition and sustainable industrial practices.
2. Electronic Information and Future Networks: Innovations in 5G/6G, AI, big data, and the next generation of digital infrastructure.
3. Life Sciences & Biotechnology: Breakthroughs in healthcare, agritech, and biological research.

Why South African startups and researchers should apply

Participation offers more than just a trophy. The SUSONG Cup is structured to provide long-term value to its participants:

• Strong Prize Pool: Significant financial backing to help inject liquidity into your project.
• Global Exposure: Showcase your innovation to a worldwide audience of industry leaders.
• Investor Matchmaking: Direct access to a network of BRICS-focused venture capitalists and strategic partners.
• End-to-End Support: Post-competition support to ensure your idea doesn’t just win, but scales successfully into international markets.

Roadmap to the Finals

The journey from application to the winner’s circle follows a rigorous, transparent process:

• Application Deadline: May 2026
• Semi-Finals (Online): July 2026 – A chance to pitch to a global panel of experts without leaving your office.
• The Grand Finals: October 2026 | Xiamen, China – Top finalists will head to the coastal innovation hub of Xiamen for the final showdown.

How to Apply

Don’t let your innovation stay local. Join the ranks of the BRICS innovators shaping the 2020s.

Apply now via the official portal: https://susongbrics.bjexchange.cn/

For more information on trade opportunities and innovation support, stay tuned to the South Africa Trade Desk.