OPPORTUNITY: Wesgro invites partners to apply for Trade Promotion Partnerships for Global Market Access

Private-sector organisations with strong commercial networks and market reach are invited to apply for Wesgro’s Trade Promotion Joint Marketing Agreement (JMA) Partnerships, closing on 12 June 2026 at 11h00. 

With a focus on co-creating economic value, the programme aims to drive sustainable economic growth, boost Western Cape exports, and create jobs by connecting local businesses with new international buyers and digital marketplaces. 

The strategic focus areas will prioritise proposals aligned to the following themes: 

Retail and In-Market Collaboration (e.g., supermarket chains, in-store promotions) 

E-commerce and Digital Route-to-Market Partnerships (B2B platforms and Cape Trade Portal integration) 

Buyer Sourcing and Hosted Buyer Programmes (sector-specific international delegations and site visits) 

Note only applications submitted via Wesgro’s online platform will be considered. You can access the form here. A helpful tutorial videos is included.  

All information related to the event application process as well as the RFJMA requirements can be accessed through links included on this form. For any additional enquiries, please do not hesitate to contact us at tradejma@wesgro.co.za